Tuesday, August 18, 2015

Episode 33 - OK+ Series: Austin Clar of Sublime Imports



The beer scene in Oklahoma continuously grows every month it seems. We have several brokers and wholesalers bringing in new clients constantly. Over the past couple years we've seen Founders, Green Flash, Lagunitas, Evil Twin and now Lazy Magnolia out of Mississippi joins the portfolio of American craft products.

I've taken a look at the local culture of craft beer and with this new OK plus series I want to focus on brands that want to grow and flourish in Oklahoma.

I first learned of Sublime Imports from Michael Kiser's Good Beer Hunting podcast where his guest Austin Clar spoke of their imports available from Spain and Israel. As I listened further trying to soak up Michael's interview techniques and fulfill my beer geek needs I learned Sublime has a tie to Oklahoma. They joked briefly about how one does not simply come to Oklahoma and bypass major metropolitan cities that could support your brands. But Sublime has a natural tie to Oklahoma as Austins partner Michael has roots here. They are bringing in unique offerings that you'd most likely never look for on the shelf. One is brewed with rosemary honey, another with Mediterranean sea water. Yet as wild as some American craft beers have become lately what makes these beers from Spain so different and less appealing. We'll find out soon how Austin and Michael came to the OK market and what challenges they face with our archaic laws.

No comments:

Post a Comment